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Ruslan Kogan, 2011 Anthill 30under30 Winner

"People ask me how I manage to work over 100 hours a week," Ruslan Kogan says. "I tell them: I don't work; I live this stuff." For the 28-year-old creator of the wildly successful online consumer electronics company that bears his name, "stuff" is a potent mix of competition, innovation and bravado.

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