Tag: consumer behavior
Welcome to the experience economy aka the greatest customer revolution ever
We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before
Drowning in high-fives, star ratings used online could soon go under
Online star rating systems are a great idea in principle, but unfortunately, they don't work. And no, not because of all the know-nothing trolls out there who saturate these ratings channels with their narcissistic critiques. The problem is that, when it comes to rating products online, the crowd is too nice.
Research: Teens, geeks don't dominate Aussie YouTube usage
The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.
Research: Teens, geeks don’t dominate Aussie YouTube usage
The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.
Window on the future: online video in Asia
The very conditions that make Asia such a disruptive market for consumer behaviour - lax copyright, fast broadband, urban youth subcultures, advanced mobile devices - are also fast becoming global trends. As the rest of the world joins the party, you can rest assured, the future of TV will not be far behind.
Can our emails read your mind? (Yes, well, kinda)
This week we flooded our readers' inboxes with a wide range of stories, semi-obnoxious headlines, serious opinions and a spattering of irreverent, odd-ball items of information from around the globe. We did this to get a better idea of just what interests our readership as a whole, and you personally.
While the email technology can't read minds (literally), it can self-optimise.
