Tag: Communique
Does King Content still reign supreme? New tool helps measure content’s REAL success
Those of us working in the digital space live out a perennially poignant point made by Bill Gates in 1996. The “real money” to...
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How to give good headlines, and create emails that get opened...
If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that.
There are three main...
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FREE BUSINESS TOOL
Five essential ingredients for a humming homepage with James Tuckerman [FREE...
Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...
Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...
