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5 ways to help keep your customers informed about changes to your business

Regardless of the size, location and industry of your business, your customers are probably coming to you right now with a flood of questions

A corporate psychologist weighs in on working from home and COVID-19

It is important to recognise that everyone is going through a collective unusual circumstance, with worry about their personal situation and what the future will hold.
covid-19, coronavirus

Are you doing crisis communication right? Here are 9 guiding principles for the COVID-19...

The principles below have been created to guide organisations in a crisis, enabling them to act swiftly and ensure stakeholders are kept informed with engaging, timely and actionable communications.

Tech startup Pendula doubling local team, expanding to US following $3.5 million capital raise

Australian technology start-up Pendula will extend its operations to the US and UK and more than double in size in 2019, following a $3.5 million capital raise to expand the business and escalate its go-to-market strategy.

This is why communication is so important when developing your technology ideas

It is interesting how in the age of technology, and with the support of the technology, communication problems have increased, rather than reducing as you would expect. You may or may not be surprised, but this is also the case for the software development industry.

Does your business have an organisational culture? It’s important to your customers

Organisational culture is an intangible entity. As such, it is important to identify observable behaviours that indicate your organisation’s culture, as well as its alignment to your customer strategy and objectives.

6 steps to finding start-up success in an industry where the competition is really...

Design by Mouse now in 2016 continues to grow and I have a team of talented creatives located around the world, however I still need to make sure that at the end of the day we are taking the steps to develop as a company and stay top of mind to clients. No matter how crazy business can be, I always ensured that I carry out these six simple steps to success

Email in real life; it’s funny because it’s true [VIDEO]

Remember the days when you checked your inbox only to find that you had no new messages? Me either. In fact, most people get too much...

How to think on your feet: a lesson from Robin Williams [VIDEO]

In 2001, Robin Williams was asked by James Lipton, the host of US tv show Inside the Actors Studio, how does he improvise? As you'd...

Why you need a visual story about your business [VIDEO]

It's important to remember that people have different learning styles. Some learn by listening, others by reading, some by doing and, yet others learn...

Five reasons why your business isn’t attracting repeat customers, and what you can do...

Do your customers only come around once and never return? You must be wondering where you are going wrong. In my experience, customers need three...

This Melbourne promo agency is combining cool vintage styling with modern technology

With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage...

How to write an awesome creative brief: some lessons from Mick Jagger

Most companies need to create a brief at some point. It may be to engage an agency to develop a website, create an advertising campaign...

Would you share your life with a stranger for 20 days? It’s an intriguing...

This is an iPhone app from the Playful Systems at MIT Media Labs. And the app is call, not surprisingly, 20 Day Stranger. It does what...

What if real life meetings were life conference calls? They’d be like this [VIDEO]

Conference calls. Every business has them. And, if you're honest, the last one you attended probably went a lot like this. This parody video from...

Four reasons why your business should be using SMS marketing

With the emergence of mobile marketing trends like geotargeting, cloud computing and social media, it can be easy to overlook the many uses of...

How to increase your click thru rates in one simple step as shown by...

Do you see what I did there? I got you to click through to this article. How? Hopefully, you'll have found that the headline is compelling....

Mind your ‘I’s and, well, just your ‘I’s really: What are you really saying?

Professor James Pennebaker made a startling discovery about how people use pronouns. It turns out, they say a lot about you. The use of the...

The seven deadly sins of business that you must avoid to be a success

In the words of Heidi Klum – in fashion one day you’re in and the next you’re out ... The same apply for businesses. One...

Why are some of us still scared of digital connectivity?

Gone are the days when we have to borrow someone’s expertise to decipher Mother’s telegram, asking us not to forget to pick up some milk on the way home. We simply talk more today than ever before. World leaders are voted in only if they are deemed to have utilised these communication platforms often and eloquently enough.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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