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Does your business have an organisational culture? It’s important to your customers

Organisational culture is an intangible entity. As such, it is important to identify observable behaviours that indicate your organisation’s culture, as well as its alignment to your customer strategy and objectives.

6 steps to finding start-up success in an industry where the competition is really...

Design by Mouse now in 2016 continues to grow and I have a team of talented creatives located around the world, however I still need to make sure that at the end of the day we are taking the steps to develop as a company and stay top of mind to clients. No matter how crazy business can be, I always ensured that I carry out these six simple steps to success

Email in real life; it’s funny because it’s true [VIDEO]

Remember the days when you checked your inbox only to find that you had no new messages? Me either. In fact, most people get too much...

How to think on your feet: a lesson from Robin Williams [VIDEO]

In 2001, Robin Williams was asked by James Lipton, the host of US tv show Inside the Actors Studio, how does he improvise? As you'd...

Why you need a visual story about your business [VIDEO]

It's important to remember that people have different learning styles. Some learn by listening, others by reading, some by doing and, yet others learn...

Five reasons why your business isn’t attracting repeat customers, and what you can do...

Do your customers only come around once and never return? You must be wondering where you are going wrong. In my experience, customers need three...

This Melbourne promo agency is combining cool vintage styling with modern technology

With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage...

How to write an awesome creative brief: some lessons from Mick Jagger

Most companies need to create a brief at some point. It may be to engage an agency to develop a website, create an advertising campaign...

Would you share your life with a stranger for 20 days? It’s an intriguing...

This is an iPhone app from the Playful Systems at MIT Media Labs. And the app is call, not surprisingly, 20 Day Stranger. It does what...

What if real life meetings were life conference calls? They’d be like this [VIDEO]

Conference calls. Every business has them. And, if you're honest, the last one you attended probably went a lot like this. This parody video from...

Four reasons why your business should be using SMS marketing

With the emergence of mobile marketing trends like geotargeting, cloud computing and social media, it can be easy to overlook the many uses of...

How to increase your click thru rates in one simple step as shown by...

Do you see what I did there? I got you to click through to this article. How? Hopefully, you'll have found that the headline is compelling....

Mind your ‘I’s and, well, just your ‘I’s really: What are you really saying?

Professor James Pennebaker made a startling discovery about how people use pronouns. It turns out, they say a lot about you. The use of the...

The seven deadly sins of business that you must avoid to be a success

In the words of Heidi Klum – in fashion one day you’re in and the next you’re out ... The same apply for businesses. One...

Why are some of us still scared of digital connectivity?

Gone are the days when we have to borrow someone’s expertise to decipher Mother’s telegram, asking us not to forget to pick up some milk on the way home. We simply talk more today than ever before. World leaders are voted in only if they are deemed to have utilised these communication platforms often and eloquently enough.

First be nimble: How leading companies adapt, innovate and perform in a volatile world

The business world has a new language. Instead of annual plans, three year strategies and sustainable competitive advantage we hear of disruption, uncertainty, speed and ambiguity.

Want to attract (and keep) investors? Good communication is vital.

In this fourth article on capital raising corporate advisor Dr Mark Rainbird explains how the way you communicate can make or break an offer—regardless of how good it is.

Three ways retailers should use mobile to attract customers this holiday shopping season

Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.

Is Corridor Combat affecting your workplace?

Corridor combat: when two people who are not getting on well at work – pass each other in the corridor – each smiles at the other while muttering silently “F… you”.

Is Botox ruining the way we communicate?

Somewhere along the line it has become unappealing to let others see our emotions. More and more we rely on highly impersonal means – text messaging, social media and emails – to keep in touch but also to convey confidential information, conduct negotiations and build relationships. More and more we are talking at everyone but not really connecting with anyone.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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