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Organisational culture is an intangible entity. As such, it is important to identify observable behaviours that indicate your organisation’s culture, as well as its alignment to your customer strategy and objectives.

Design by Mouse now in 2016 continues to grow and I have a team of talented creatives located around the world, however I still need to make sure that at the end of the day we are taking the steps to develop as a company and stay top of mind to clients. No matter how crazy business can be, I always ensured that I carry out these six simple steps to success

Remember the days when you checked your inbox only to find that you had no new messages? Me either. In fact, most people get too much...

In 2001, Robin Williams was asked by James Lipton, the host of US tv show Inside the Actors Studio, how does he improvise? As you'd...

It's important to remember that people have different learning styles. Some learn by listening, others by reading, some by doing and, yet others learn...

Do your customers only come around once and never return? You must be wondering where you are going wrong. In my experience, customers need three...

With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage...

Most companies need to create a brief at some point. It may be to engage an agency to develop a website, create an advertising campaign...

This is an iPhone app from the Playful Systems at MIT Media Labs. And the app is call, not surprisingly, 20 Day Stranger. It does what...

Conference calls. Every business has them. And, if you're honest, the last one you attended probably went a lot like this. This parody video from...

With the emergence of mobile marketing trends like geotargeting, cloud computing and social media, it can be easy to overlook the many uses of...

Do you see what I did there? I got you to click through to this article. How? Hopefully, you'll have found that the headline is compelling....

Professor James Pennebaker made a startling discovery about how people use pronouns. It turns out, they say a lot about you. The use of the...

In the words of Heidi Klum – in fashion one day you’re in and the next you’re out ... The same apply for businesses. One...

Gone are the days when we have to borrow someone’s expertise to decipher Mother’s telegram, asking us not to forget to pick up some milk on the way home. We simply talk more today than ever before. World leaders are voted in only if they are deemed to have utilised these communication platforms often and eloquently enough.

The business world has a new language. Instead of annual plans, three year strategies and sustainable competitive advantage we hear of disruption, uncertainty, speed and ambiguity.

In this fourth article on capital raising corporate advisor Dr Mark Rainbird explains how the way you communicate can make or break an offer—regardless of how good it is.

Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.

Corridor combat: when two people who are not getting on well at work – pass each other in the corridor – each smiles at the other while muttering silently “F… you”.

Somewhere along the line it has become unappealing to let others see our emotions. More and more we rely on highly impersonal means – text messaging, social media and emails – to keep in touch but also to convey confidential information, conduct negotiations and build relationships. More and more we are talking at everyone but not really connecting with anyone.

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...