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How to make $6 billion and still be bankrupt [I'm talking about the CBA]

The CBA is making a profit and yielding a handsome return on investors' funds, despite not having enough liquid assets to cover its own debt. How can this be? The answer lies in the Balance Sheet – understand it, and in the event of a downturn, you and your business will withstand the worst.

How to make $6 billion and still be bankrupt [I’m talking about the CBA]

The CBA is making a profit and yielding a handsome return on investors' funds, despite not having enough liquid assets to cover its own debt. How can this be? The answer lies in the Balance Sheet – understand it, and in the event of a downturn, you and your business will withstand the worst.

How to trump cunning linguistics and seize competitive advantage

The Commonwealth Bank is currently running an advertisement that irks me. Beyond all the arty-farty advertiser speak and debate over the campaign’s merits in the industry media, it contains a terminology flaw that sticks out like dogs balls. When the kid says, “Can’t we just promise to fix it?” my hackles go up.
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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