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Last year, Commonwealth Bank debuted on the BrandZ Top 100 ranking, becoming the first Australian brand to do so. This year, three more broke into the elite league – ANZ Bank, Westpac and Woolworths. Together, the four Aussie brands surged in value by a combined US$54.5 billion, reflecting Australian brands’ growing expansion into the rest of Asia.
Just how complex, or complicated, are our lives? Just look at your finances. Typically, these consist of bills, bank accounts, credit cards, loans, insurance, expense accounts, loyalty cards, frequent flier miles, etc. Is there anyone out there who hasn’t reached out for some help dealing with all these?