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SafetyCulture has raised $30 million to make workplaces much safer for employees

SafetyCulture, the Australian technology company that has enabled more than 30 million safety and quality inspections at companies including Coca-Cola, Hilton, and Qantas, recently announced it has raised $AUD 30 million

Nexba is taking on the big boys of soft drinks with a new naturally...

Nexba’s new range of Cola, Lemon and Orange Sparkling Infusions are a natural, zero sugar alternative to traditional sugary soft drinks, with no artificial ingredients, flavours or sweeteners.

Australian brands still have a long way to go to in digital performance –...

SAP Australia recently launched its 2016 Australian Digital Experience Report, revealing that while the country’s largest brands have improved their digital performance since 2015’s inaugural study, a sizeable gap remains between the experiences brands deliver and what consumers expect.

From $10,000 in life savings to $10 million in turnover: How a law school...

Back in 2003 Emily McWaters decided at the age of 20 to drop out of law school and start an online gifting service with her 10,000 worth of life savings

Timing is everything: How the GFC bred one of Australia’s most successful video production...

While many businesses were reeling during the GFC, a pair of entrepreneurs managed to build one of Australia’s most successful video production businesses

Who will sink? Who will swim? These are the Aussie industries set to fly...

As Australian companies usher in the new year, business info analysts at IBISWorld reveal the five industries expected to soar and the five expected to sink

This start-up disrupting online shopping in Australia has become number one in its industry...

Cashrewards is disrupting the way Aussies shop online, driving a massive $70 million of Aussie shopping dollars since January, without any investor funding.

This heroic Australian start-up has pledged to donate two million condoms a year to...

HERO, a socially responsible Aussie start-up helping to stop the spread of HIV/AIDS in Africa, has returned from a two-week mission trip in Botswana...

We are ready to spend more: Research reveals retailers could see sales rise this...

Good news for the retail industry as new research suggest that more than half of Aussie shoppers will spend more in the second half of 2015 than the first

Cash really is king: the online cashback industry is steadily on the rise

Consumers have a growing love of cashback programs, the industry is estimated to be worth up to US$85b & Australia is enjoying a burgeoning piece of the pie

Better than the best a man thought he could ever get? This guy is...

Australian start-up OSCAR RAZOR has launched an Australian and NZ subscription service for high quality home delivered shaving system from as little as $2.50 per blade looking to take on grooming giant, Gillette.

This tech company that is backed by Shark Tank’s Steve Baxter is listing on...

OtherLevels, an Aussie-founded mobile marketing tech firm recently confirmed their listing on the ASX and released their prospectus to investors. OtherLevels was launched in Brisbane...

How a Melbourne family built a biscuit empire from their humble kitchen. Big retail...

If you have a sweet tooth, particularly for biscuits, then it's very like that this name rings a bell somewhere deep in your taste...

Is Big Data the answer for saturating loyalty cards programs?

Supermarkets are approaching the 10 million mark in rewards membership. Wait a minute, that is nearly half of all Australians over the age of 14. Or nearly all households. And perilously close to saturation levels. Now what?

This is the powerful six-ingredient recipe you need to whip up a mouth-watering marketing...

No matter what industry you are in, when creating your marketing plan, you have make your business stand out as much as possible. In...

Woolies and Thankyou! Big Business marches hand in hand with social enterprise

Of all the ‘social’ that touches our everyday lives, social business might be the best to come alive. It did just that this week when Woolworths began to stack Thankyou’s products, giving a huge fillip to the tiny social enterprise’s philanthropic efforts in the developed world.

Small independent fuel retailers are Australia’s latest endangered species

To the glee of many a motorist, retailers Woolworths and Coles have been selling fuel at discounted prices in Australia through their alliances with...

‘Australia Rising’ is the theme of the global brand equity game

Last year, Commonwealth Bank debuted on the BrandZ Top 100 ranking, becoming the first Australian brand to do so. This year, three more broke into the elite league – ANZ Bank, Westpac and Woolworths. Together, the four Aussie brands surged in value by a combined US$54.5 billion, reflecting Australian brands’ growing expansion into the rest of Asia.

What did we search for this year? The Google Brand Zeitgeist will leave you...

There are a few surprises in the Google Brand Zeitgeist this year. For starters we were more likely to search for Gumtree than we were...

It’s not the price, stupid! Do something smarter

The upsell at your local supermarket is a good one but my point is: Good relationships are a more sustainable (and effective) sales strategy than bargains and never-ending price wars.

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