"The paper highlights the extensive economic benefits of building innovation hubs which have powerful multiplier effects. There’s a lot at stake here - if we get it right, we’ll be able to capitalise on it"
Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.