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It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.
If you look back to the pre-millennial time before 1980’s, there were as many dreams and talents as now. Since then, technology, the Internet and smartphones democratised opportunities and brought them closer to those with the dream to do more, especially the youth.
SafetyCulture, the Australian technology company that has enabled more than 30 million safety and quality inspections at companies including Coca-Cola, Hilton, and Qantas, recently announced it has raised $AUD 30 million
Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?
Melbourne-based street bike brand, Just Ride It, which is booming off the global ‘street riders’ trend, opens its first international retail store in London
This start-up is challenging Aussies to drink healthier with Australia’s first zero sugar natural...
Beverage start-up, Nexba founded by Troy Douglas and Drew Bilbe aka the Aussie Boys, has a new line of beverages that is all-natural and has zero sugar
Coca Cola. Coke. It's an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some...
We've discussed Coke's advertising many times on Anthill. This ad comes from Leo Burnett in Columbia. And, it's more than an ad. I'll say straight up...
Whether providing feedback, tackling a big problem, or just providing useful data, crowdsourcing is evolving into a sophisticated, problem-solving tool. In fact, more and more...
There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs...
At Interbrand, there are 3 factors considered in assessing brand value. The first is the brand’s financial performance. The second is its influence on...
It's been a big year for vending machines. This often overlooked mechanical devices have been the stars of many of the year's biggest viral videos to come out of the FMCG industry. Has the vending machine had it's moment in the spotlight, or will it's popularity continue on in 2013?
I've lost count of the number of Coca Cola ads that have been Anthill TV worthy in 2012. Suffice to say, there's been a few. And, here's another.
What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it's a good day of picking over hard rubbish? In fact, it's neither. It's the latest marketing stunt from Coke.
What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”
To capitalise on the frighteningly connected nature of the world's largest social network (news source, marketplace, whatever), Coca-Cola Israel has launched, in what seems to have become a trend, another experiential event integrated with Facebook. Combining the vanity of youth with the viral nature of Facebook has proved a marketing hit for the global soft-drinks behemoth. Who'da thunk it!
It’s been nearly a year since the world’s most popular social networking site launched Facebook Places, a mobile location-based feature that allows users to tell their friends where in the big wide world they are at any point in time. Now, Westfield is running an experimental program offering exclusive discounts to users who sign into Facebook Places at its outlets nationwide. The retailer is partnering with specialty firms including Angus & Coote and Cotton On for these “check-in” deals.
T-Mobile is on the roll. The cellular-network company that gave us the most-watched flashmob YouTube video ever (the dance at Liverpool Street Station) and the brilliant "welcome back" follow-up at London's Heathrow airport now delivers this -- giant, three-dimensional Angry Birds.
Here’s your brief: You are to create a sign that will be posted in public that needs to do one thing – change behaviour. You can determine the shape of the sign, but it must include only three colours (or less), one graphic and up to three letters or numbers. Now, remember your audience will be very distracted as they come across your sign. They could be in a life threatening situation, and have milliseconds to process your message. Are you up to the challenge?
Last year, we shared our distaste for a Coca-Cola wannabe-viral ad that featured a tricked-out soda machine on a university campus. Well, the Happiness Machine campaign rolls on, with commercials showing an overly generous Coke truck turning neighborhoods into giddy mobs. We're even less impressed. Your thoughts?
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