Tag: Chris Anderson
Rebekah Campbell’s got fear, and drive, as she reinvents Posse.com
Posse seeks to connect retailers with customers and their friends. To do so, it has embraced gamification — an approach that has been embraced by such dissimilar organisations as the World Bank and the U.S. Army, not to mention corporate entities.
Free is not a business model
Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality.
The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.
