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Rebekah Campbell’s got fear, and drive, as she reinvents Posse.com

Posse seeks to connect retailers with customers and their friends. To do so, it has embraced gamification — an approach that has been embraced by such dissimilar organisations as the World Bank and the U.S. Army, not to mention corporate entities.

Free is not a business model

Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

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OPINIONS & ADVICE