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Robern Menz, a chocolate factory with a sweet tooth for growth

Don’t let its 104 years of age fool you though; Robern Menz is still a very versatile player in the industry, and even produces high-quality confections for other international brand names besides the Robern Menz name. CEO Phil Sims says these companies have chosen to focus on their strong points, and leave production to more capable companies like Robern Menz.

Sorry, Mum — Mother’s Day spending will be a little tight this year

Last year's Mother's Day gifts of showy bling and fancy perfume will likely give way to chocolates and bouquets. It's not that we love you any less, Mum. It's the economy, y'know.

How 40 million Easter Eggs will drive the economy this year [Interview]

In this podcast, Garry and Leon speak with AnnaMaria Lapetina, chief executive of Ernest Hillier Chocolates. Founded in Sydney in 1914, the chocolate maker now operates in Melbourne and has been locally owned throughout its history. Lapetina explains Hillier's preference for high-end ingredients to stand out from the competition and the company's plans to roll out 40 million Easter eggs this year.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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