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Watch this before you switch on Masterchef: The reality of reality TV

With the return of Australia's favourite reality television franchise last Sunday night and the animated reactions of this season's aspiring 'Masterchefs' (most especially as Adriano Zumbo unveiled his latest challenging desert), I was reminded of the following clip by English satirist Charlie Brooker. Not only does it include an excerpt from Monty Python but it also demonstrates how reality television can be used to tell a story that is often far from reality.

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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