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Brands plan to spend more on social media campaigns this summer and this new...

Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off

Taming the Big Data beast (Or… “I thought you were into cats. But, it...

Big Data. It’s a double-edged sword. For example, what if that website you visited about “Cats that look like Hitler” led us to believe that you really liked Cats, so we used that Behavioural Data to target you with ads about Cats. But, in reality, you might actually be into moustaches. And Hitler.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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