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Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off
Big Data. It’s a double-edged sword. For example, what if that website you visited about “Cats that look like Hitler” led us to believe that you really liked Cats, so we used that Behavioural Data to target you with ads about Cats. But, in reality, you might actually be into moustaches. And Hitler.