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Is it worth pursuing a saturated market? The Clarke vs Malatesta Debate

On Wednesday during the Launch of Napkin Competition at the University of Melbourne, a student audience asked the two speakers “Is it worth pursuing a market where no gap exists and is already saturated by competitors?”

Our first social media ‘experiment’ for online marketing month. Do you want to be...

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

Our first social media 'experiment' for online marketing month. Do you want to be...

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

Sequencing Investments: A Lego block approach to funding

It makes sense to build a company’s investment plan that has the interlocking qualities of Lego pieces, tightly fit, all supporting and connected to each other. To do that takes a carefully constructed financing plan with these specific elements:

What you can learn from the online porn industry

Most people giggle about the prevalence of porn on the internet, but the truth is that the porn industry has pioneered many of the technological innovations of our time. As an industry, these companies are good at what they do. Really good. And you should learn from them.

Are your customers revolting?

Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check - a Twitter-based crowdsourcing experiment. These days, if you don’t engage your customers, they’ll mobilise against you.

How to prove your credibility

To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.

Perfect pitch: Courtship

J P Morgan, the famous American Industrialist, said: "People do things for two reasons... the right reason and the real reason". Understanding the real reason can be the ultimate point of differentiation when pitching for business.

FREE BUSINESS TOOLS

Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

FREE BUSINESS TOOL

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE