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Who’s more resilient: Homer Simpson or Hermione Granger? The answer will surprise you

“Resilient” might not be a word you would readily associate with Homer J. Simpson, but his absentmindedness (coupled with his general state of blissful...

Look in the mirror. Do you see what everyone else sees? Chances are, you...

Do we ever see ourselves as other see us? It's an interesting question, one that Dove is tackling in its latest campaign to change how women (and men) see themselves.

Not so ‘Mini’ when it comes to advertising…

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

Not so 'Mini' when it comes to advertising…

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

Create a marketing campaign in 60 seconds

The complex and expensive world of professional marketing is an outsourced expertise that is mostly out of bounds to startups and SMEs. While many resources are available to the small business owner, it can also often come down to having the time to research and follow up on new ideas. This is where a novel product from Australian-based marketing company ChildsPlay Marketing can come in handy.

It’s social not commercial networking, for f— sake!

Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE