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Australia’s interactive entertainment industry made $1.161 billion in ‘traditional retail’ sales last year. Now despite the fact that this is a 23% contraction compared to 2011, the Interactive Games & Entertainment Association (iGEA) says it's are not worried at all. Why?
When this commercial for the most recent edition in the 'Call of Duty' franchise was released in early November, I wasn't sure whether to laugh or cringe. The genius of the 60 second advertisement, by Omnicom Group's TBWA/Chiat/Day, is that it's for a video game but does not feature any footage of the game itself.