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Nixing business jargon in your marketing [Or thinking inside the box]

No matter what product or service you’re trying to sell, writing is an important part of your marketing efforts. Resorting to business jargon is a common mistake - one that will see prospective clients unsubscribing in droves. So, let's discuss some synergistic paradigms that will help you leverage your market position and pivot you brand value to a new understanding with your customer. Oh, wait...
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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