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This start-up has raised close to $1 million to help Australians embrace the Ideas...

A Sydney-based startup that’s raised close to $1 million in funds wants to make it easier for Aussie entrepreneurs to harness the Ideas Boom by reducing the amount of necessary paperwork to start a business.

What’s in a (business) name? More than the bard bargained for

“A rose by any other name would smell as sweet,” the Bard of Avon wrote, memorably. But it is not a spirit that is widely imbibed in the world of business. The easier thing is to simply copy the name, or, shall we say, brand. Just what is the importance of a business name?

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