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Twitter, good business models and cash registers

I spend a lot of time helping companies find the right business model. One of the first questions we ask is, “How close is your core product to the cash register?” What we mean by this is, “How far are you away from someone actually paying cash for something?” The general principle is, the closer you are, the stronger your business model.

US business culture is important (but not for the reasons that you think)

With a domestic marketing of 300 million customers, the United States represents an alluring yet often an elusive opportunity for foreign entrepreneurs. Phil Rogers explains why it is vital that foreigners doing business in America understand and respect US business culture -- from nuanced buying processes to seasonality, ethnicity and evolving attitudes towards selling.

Calacanis was right. Murdoch and Microsoft in talks to freeze out Google

Well whaddya know. Two weeks after we wrote about Mahalo founder Jason Calacanis's suggestion that Microsoft and News Corporation should do a search deal that freezes out Google (Murdoch and Calacanis hatch separate plans to shut out Google)... it's been revealed that Microsoft and Murdoch's News Corporation are in talks about just such a deal.

Murdoch and Calacanis hatch separate plans to shut out Google

Here's an interesting idea from Mahalo founder and Silicon Valley insider, Jason Calacanis. A couple of weeks ago on This Week in Startups, he floated a strategy that would enable Microsoft to seize a chunk of search market share from Google and the big media companies to make more revenue from their digital content.

Who else is fed up with Freeple (“Free Stuff People”)?

If you're going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this 'giving stuff away for free and hoping money happens later' thing. I'm guessing that's because they're afraid of selling.

Who else is fed up with Freeple ("Free Stuff People")?

If you're going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this 'giving stuff away for free and hoping money happens later' thing. I'm guessing that's because they're afraid of selling.

Offer less choice to get more sales

Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).

Free is not a business model

Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.

Arguments used by the newspaper industry to justify its existence, why they’re flawed and...

I'm one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn't I be, as a passionate supporter and proprietor...

Arguments used by the newspaper industry to justify its existence, why they're flawed and...

I'm one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn't I be, as a passionate supporter and proprietor...

The ‘pay what you think it’s worth’ model goes B2B

Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.

The 'pay what you think it's worth' model goes B2B

Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.

Free…The new revenue model

It's the new disruptive business model. And it's coming to a business near you... faster than a speeding bullet! Caveat Emptor. Buyer beware....
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Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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