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Five mistakes to avoid when starting a business

Over half a million Australians are involved in the early stages of setting up a business. You’re probably one of them! With over 25 years...

The Art of Marketing: Strategy and Tactics From a Master Marketer

Gerrit Walters of Sydney’s Monsterful Marketing and Advertising might have been Leonidas, if the Spartans were in advertising. “The word strategy comes from the...

The number one asset in your business today

Running a business, whether you are a sole proprietor or own a large business, is not for the faint of heart. Given the numerous...

Is your business making money? Here’s some ways to be sure

The pricing of products and services is vital to profit. To ensure you achieve a profit, it’s vital to know the true cost of...

Does Schrödinger’s Cat apply to business? Think about it for too long and you...

Schrödinger's Cat is a very famous thought experiment based on quantum physics. This two-minute video will give a quick overview of the theory behind...

Take a moment today and self-diagnose your business with this business health checklist

With a whopping 78 per cent of insolvencies in Australia being small businesses that have less than 20 employees, it is obviously very important...

What are the five things that identify a good accountant?

Accountants are not just bean counters. The are business advisors – or should be. Getting the right advice is essential for the success of...

Why it is mission critical to choose the right accountant for your business

As a business owner, it’s important to choose an accountant that acts not only as a bookkeeper, auditor or tax advisor but also as...

Attention all entrepreneurs. Online retailer accounting just became a whole lot easier!

Xero's integration with AVS Networks online store platform allows them to use an Australian online store provider, paired with Xero, to conveniently and securely transfer their online store data to Xero's cloud-based software.

The power of provocative questions, or how to solve problems by appearing to do...

About three years back, I discovered this time of year is great for reflection. The pressure eases for most businesses, which creates an opportunity for great ideas to bubble to the surface.

The seven deadly sins of sales management

I’ve been part of many business turnarounds in my career. In all situations, I’ve noted the errors consistently made by sales management -- all of which negatively impact team morale and sales – which I now refer to as the seven deadly sins.

The 7 principles of a successful restructure

Chances are, you’ve had to make some changes to your company’s internal structure in response to the economic downturn and in preparation for the slow recovery that appears to be underway. As with everything in business, restructures can be done well and they can be done poorly. Here are seven principles to help you avoid unnecessary complication.

When and where to outsource your business functions

One of the most important skills a business leader can develop is being able to identify what to undertake in-house and what to outsource. As Dean Morelli explains, if you know where your company truly adds value, then outsourcing other functions of the business frees you up to add even more value.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE