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Phrases I am already sick of hearing, and it’s only the first week of...

Perhaps it's old age. Perhaps it's the heat of summer. Perhaps it's just that so many people are saying such annoying things. Here's a list of annoying business phrases that I prepared earlier.

Nixing business jargon in your marketing [Or thinking inside the box]

No matter what product or service you’re trying to sell, writing is an important part of your marketing efforts. Resorting to business jargon is a common mistake - one that will see prospective clients unsubscribing in droves. So, let's discuss some synergistic paradigms that will help you leverage your market position and pivot you brand value to a new understanding with your customer. Oh, wait...

Obfuscation for idiots: jargon and the end game

The enemy shall be known by the name ... People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.


The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.



New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...