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Historically, the US tends to set up for a long period of growth after a major downturn. While the rebound from what Americans call the Great Recession has been slow, there are indicators suggesting that the US economy could be setting for a multi-year bull run. The time is now to put US expansion plans on the front burner.
Franchising is often a desirable growth option for profitable companies looking to expand. However, competing with the best in the game requires planning and a sound strategy. Ian Krawitz, of market research house 10 Thousand Feet and www.toprfranchise.com.au, shares his top seven tips for franchise success.
The US remains the largest developed market in the world and a big influence on other global markets. It remains important for any company with global ambitions. The current economic environment does not do a lot to encourage Australian firms to focus on the US. However, innovative new models and technology have dramatically changed the cost of entering and developing the US market. Australian firms can now do much of the early market development work without having to hire a US-based team.