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Marketing mantra: Wake up and follow the mobile window shoppers!

A recent study by Nielsen found that 47% of smartphone owners used the mobile Internet to find out more about a product or service before making a purchase decision. In fact, the top five “pre-shopping” activities carried out on a smartphone included: comparing product prices before visiting the store and whilst in-store, checking store locations, taking photos of products and reading product recommendations and reviews.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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