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Joinlox (SMART 100)

Dean Cameron was given a challenge. Four plastics experts told him that it was impossible to transport plastic sewerage tanks in parts and assemble them on site. “Inventors don’t like accepting ‘no’ for an answer. So I set to work to come up with my own solution. I was intrigued by the way clams and other molluscs were able to use filaments – called byssus threads – to attach themselves securely to rocks. That’s when I realised that the way these threads work could be used to solve my problem of joining plastics and other materials.” The solution was Joinlox.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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