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While many believe that shoppers are overwhelmingly moving to online, 79% of Australians are very/fairly likely to choose a store over online if there is an enjoyable atmosphere (music, visuals, scent).
Online shopping is an easy whipping boy for frustrated bricks and mortar retailers experiencing a slump in demand. But why does there need to be this demarcation between online and traditional retailers? Surely bricks and mortar retailers have an online presence too, right? Sorry, wrong!