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Recent studies, we're told, show many young women aren't checking for breast cancer. We're also told women are 88% more likely to watch a video if it features a smokin' hawt guy. This video addresses the first observation by employing the second. Rethinkbreastcancer.com, a health-advocacy site and the source of these two observations, put them together to create a visual presentation that's straightforward, informative and hilarious.