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Sunday, February 26, 2017
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Alec Lynch, the founder and CEO of DesignCrowd, was recently named Emerging Entrepreneur of the Year in the Eastern Region by Ernst & Young. While working as a...

Crowdsourcing – or involving multitudes of people in a project – is not as new as many might think. For decades, much before the Internet came into being, The Oxford English Dictionary was driven by thousands of people writing in with word suggestions, etymology, usage and more. In more recent times, the human genome project used crowdsourcing, and leveraged the computing power of thousands.

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Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.