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5 things you need to know about what millennials are demanding from brands

Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.

Social media influencer app TRIBE launches in the UK after AUD$5.35M Series A round

Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.

What’s the world’s most biggest brand? The answer might surprise you

The recently released Brand Finance Global 500, tells us about the world’s biggest brands. In the examination that leads to the report each year,...

FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE