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How to choose a winning business name

Like many start-up businesses, you may consider mixing your name with your partner's name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner), it says very little to your customers. Your business name should communicate what you 'do' or 'how' you do it.

Unusual ways to use humans as the marketing medium

Now, I don't like it when a hairdresser carries on with extended chit-chat, so my first reaction was to wonder why anyone would want to be pitched to while their shoes were being shined. But then again, if Kate does her job well (I gather she does), isn't that better than being shouted at by someone in a TVC, or spending precious time scouring a web page trying to figure out how to close those dastardly pop-up/down/out ads?

What the original Material Girl has that you don't!

IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm... and begin to panic....

What the original Material Girl has that you don’t!

IN BED WITH BEN As we enter a time of certain economic turmoil, businesses wonder whether they can weather the storm... and begin to panic....

More weird and wonderful business card designs

We're all for applying creativity with a dash of the absurd as a way to stand out from the crowd. And what better way to leave a lasting first impression on potential business contacts than handing them a business card that will makes them chuckle, gasp or drool with envy?

Tunnel Talk: Business makeovers

Australian Anthill Magazine, Dec 2008/Jan 2009 We asked three marketing mavens to get up close and personal with three deserving readers and give them the...

The 5 Myths of PR

Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Getting publicity for...

Would you like a business, brand or personal makeover?

So far in this Magazine 2.0 Experiment, you have helped us scope out the cover design, named who you want to interview, suggested topics,...

Stand up and be counted

The next phase to attract new clients for your business doesn’t rely on snazzy marketing techniques – it’s bigger than that. So what is...

NameThis.com

So you’re worried that your new product name might prove to be commercial Kryptonite? Or perhaps you just want to share your genius for...

Legal: What's in a name

Today’s consumer is faced with a vast choice of product and ever-increasing advertising. If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.

Legal: What’s in a name

Today’s consumer is faced with a vast choice of product and ever-increasing advertising. If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.

Ninja marketing

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

Marketing: What’s in a brand?

Negative or positive, everyone and every business stands for something. You can’t always control the opinions others form about your business, but you can...

FREE BUSINESS TOOLS

Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE