Tag: branding
What is Anthill? News Ltd thinks we’re a ‘marketing website’
It seems that with Anthill moving away from its print origins, the mainstream print media has become less coy about including Anthill activities as part of newspaper content. This weekend, Anthill made its News Ltd debut, appearing in the Herald Sun and its various 'sister' publications throughout our great nation. (It only took five years!) Despite the good exposure, the most valuable outcome, from our perspective, from these events is that they have forced us to start practicing what we preach and get some clarity around own branding. Can we be a 'magazine' without a regular print product? Are we a community, a channel, a media outlet? Perhaps we're something else yet again?
Should we admire or slap Apple zealots?
It usually manifests as a long monologue that starts with: "Get a Mac - they are perfect" then trails off, without punctuation or breathing, into an extensive list of Mac failures and bugbears. When they catch themselves, they add, "But they are still brilliant. You should get one!"
Another small business social media FAIL. Do you agree?
Our bloggers have been critical of its longevity (Can social media sell anything but itself) and equally dazzled by its potential (How I used social media to put my CEO on the street). Of course, the following example (first published as a 'Discussion' on the Social Media Academy LinkedIn Group) had me from the get-go. Its author is Paul Rickett, Founder and Principal at VARKETING!.
What are your logo colours really saying?
Corporate colours contain hidden meanings, so what are they secretly saying about your business?
Does your business need a new financial year makeover?
Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.
It’s social not commercial networking, for f— sake!
Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.
Michael Jackson is NOT dead!
Like many people in Australia, I woke to the news today that music icon Michael Jackson had died of cardiac arrest.
The importance of leveraging Brand Australia
Australia is top of the pops when it comes to perception. Look at most of the global brand surveys from Anholt to Future Brand....
Stand out from the competition
In business, we all want to stand out from the crowd. Some entrepreneurs seem to achieve this effortlessly, while others just sink further into anonymity the faster they peddle.
Here are some pointers to help you get noticed.
How to build a professional network from scratch
Starting out in business can be one of the most trying times anyone can experience and even more so if you lack a supportive...
Creating a memorable customer experience
Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.
How to escalate your advertising
Getting your advertising under the noses of new customers can be a difficult task - so how about getting it under their palms? ...
Is your logo a 'no-go'?
What do your logo colours secretly say about your business?
Is your logo a ‘no-go’?
What do your logo colours secretly say about your business?
Website of the Week: A quirky new path to market for product ideas
Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a "social product development company", quirky invites users to submit their product ideas for US$99 each - this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as "influencers") weigh in by voting, rating and influencing other people's product ideas.
Website of the Week: Intel sponsors… "Tomorrow"
Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow".
Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.
Website of the Week: Intel sponsors… “Tomorrow”
Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow".
Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.
How to grow a business in tough economic times
During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts.
The first...
The corporate spin FAIL of the year so far
Firstly, Mars, ahhh... you sell chocolate bars. You might have seen McDonald's harried into offering a "healthy options" menu, but the difference is Maccas came up with new, healthier products. They didn't make Big Macs 11 percent smaller, charge the same and pat themselves on the back.
The key to success: authentic self-expression
Here's a question for all network marketers: How big can your business grow and how successful can you be if people do not listen...