Tag: branding

Australian-based online crowdsourcing design service 99designs today launched a new logo store. The concept is pretty simple -- you chose a template from the gallery of 4,500+ templates and 99designs' designers swap in your organisation's name and deliver you a high resolution and web ready version within 24 hours, for $99.

I’ve never been a fan of the whole PR thing -- I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.

As Sydney 2000 illustrated, the Olympic Games present a wonderful opportunity for the host country to channel the attending global attention into commercial momentum. But with the global economy on the slow road to recovery, will Canada be able to parlay the triumph of Vancouver's recently concluded Winter Olympics into sustained business success?

To promote awareness of Sprize, Gap's new loyalty program carrying the tag line "shopping turned on its head", the company turned its entire store on Robinson Street, Vancouver upsidedown. It took 12 hours to flip the instore decor -- including four display tables and 32 mannequins -- as well as a hot dog stand and three cars outside.

To promote awareness of Sprize, Gap's new loyalty program carrying the tag line "shopping turned on its head", the company turned its entire store on Robinson Street, Vancouver upsidedown. It took 12 hours to flip the instore decor -- including four display tables and 32 mannequins -- as well as a hot dog stand and three cars outside.

There is no greater exercise in commercial branding than the Grammy Awards. So which brands were the winners and losers at this year’s Grammys?

In the fifth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

In the fourth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.

An influential personal brand is a heady and unpredictable mix. If it were a recipe, I’m convinced it would be one of those fiercely guarded family secrets dating back hundreds of years. For this reason, while many have tried, few succeed in capturing in writing the essential X-Factor elements for success. It’s a big ask, but I hope to change all of that for you, right here, right now.

We’re now two weeks into the Tiger Woods scandal and it has already cost him a lucrative contract with his sponsor Accenture. His deal with...

As the first instalment in our annual DUMB REPORT, it's hard to look beyond the most discussed media and marketing experiment for 2009, Kraft's controversial crowdsourcing campaign and the naming of iSnack 2.0.

Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.

US telco Verizon seems to have settled on the open warfare tactic on behalf of Motorola's yet-to-be-released Droid handset. This ad, dubbed "iDon't", runs through all the things the iPhone doesn't do (that Droid does... or will).

US telco Verizon seems to have settled on the open warfare tactic on behalf of Motorola's yet-to-be-released Droid handset. This ad, dubbed "iDon't", runs through all the things the iPhone doesn't do (that Droid does... or will).

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

In this three-part series, contributing authors Gene Stark and Jeremy Samuel ponder why law firms aren’t better at marketing themselves. This third and final instalment explores the power of simplicity in communicating a message.

Last week we discovered that the uberVU team has been hard at work transforming the product based on the initial feedback received from private beta testers. And the public beta version is now live.

To coincide with today's relaunch of the oodles.com website, Sherlock and his team are inviting Twitter users to suggest a tagline for their online car rental platform. The author of the winning tweet tagline (twagline?) as chosen by Oodles staff will receive $1,000 cash.

It seems that with Anthill moving away from its print origins, the mainstream print media has become less coy about including Anthill activities as part of newspaper content. This weekend, Anthill made its News Ltd debut, appearing in the Herald Sun and its various 'sister' publications throughout our great nation. (It only took five years!) Despite the good exposure, the most valuable outcome, from our perspective, from these events is that they have forced us to start practicing what we preach and get some clarity around own branding. Can we be a 'magazine' without a regular print product? Are we a community, a channel, a media outlet? Perhaps we're something else yet again?