Tag: branding

I believe that we are going through a massive transition as a civilization. In fact, I dare say it’s not too dissimilar to what the...

In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten...

In this video with Krystal Kovacs from The Entrepreneur's Tribe, our fearless leader James Tuckerman, shares just some of his insights from his experience...

Too many Australians are not engaged in their retirement planning. Research demonstrates many lack a basic understanding of superannuation, and consequently will not have...

As a company name, HTC looks like a vague acronym. That's because it is. The company began life as High-Tech Computer Corporation in 1997....

It’s no secret that branding is incredibly powerful. Done well, branding can capture the hearts and minds of your customers in an instant. But...

What is a brand? To be clear about what we mean by brand - it is more than a mark emblazoned upon your butt. It...

This video from College Humour parodies almost every tech ad ever made. And to quote the masterful Homer Simpson, "It's funny because it's true!" If you're...

On Twitter, Rory Sutherland describes himself as the 'fat bloke at Ogilvy'. In fact, he is one of the foremost, original marketing thinkers of our...

Apple vs Microsoft. It's an ongoing war since, well, the 1970s. Two major technology companies, both wildly successful and both incredibly different. Just one point of difference...

So, you have decided to bring your company into the digital realm. Here are five common things that are overlooked, for some reason, when...

A study shows that Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts...

At Interbrand, there are 3 factors considered in assessing brand value. The first is the brand’s financial performance. The second is its influence on...

Are you focused on what your business or agency thinks its brand is or, are you focused on what your customers say about your brand?

When: Wednesday 15 May 2013, 12-noon Where: At your laptop, Mac or PC! Cost: Complimentary* REGISTER HERE What are you doing to define your personal and professional differences?...

Yes, I went all Shakespearean on the headline. I blame all the publicity about finding King Richard III in a Council car park in...

Selfridges in the U.K. has stripped the logos off its products and a number of its big brands as part of an anti-brand campaign aimed at offering consumers respite from the relentlessness of marketing messages. Is de-branding the next big thing?

Like a lot of start-ups, Traffika started life in my spare bedroom. At the time I didn’t have a lot of money (actually zero) to invest in our branding.

There are a few surprises in the Google Brand Zeitgeist this year. For starters we were more likely to search for Gumtree than we were...

Big Richard Industries Pty Ltd has launched a monthly condom subscription to combat embarrassment about buying condoms. The company cites a recent NSW Health report that of people aged 20-29, only 40.51% of people admit they always use condoms during sex. Its deduction was that problems of availability and awkwardness of over the counter sales were to blame, and that it could offer another solution.