branding Archives - Page 2 of 6 -
Home Tags Branding

Tag: branding

Every entrepreneur should focus on these seven things in 2014

I believe that we are going through a massive transition as a civilization. In fact, I dare say it’s not too dissimilar to what the...

And for today’s business magic trick, I will turn a customer into a hardworking...

In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten...

Why do some startups work, where others fail? James Tuckerman shares his wisdom [VIDEO]

In this video with Krystal Kovacs from The Entrepreneur's Tribe, our fearless leader James Tuckerman, shares just some of his insights from his experience...

BF is for Branding Fail: a lesson in brand behaviour from superannuation

Too many Australians are not engaged in their retirement planning. Research demonstrates many lack a basic understanding of superannuation, and consequently will not have...

Hold this cat. An interesting exploration of branding [VIDEO]

As a company name, HTC looks like a vague acronym. That's because it is. The company began life as High-Tech Computer Corporation in 1997....

Blue? Green? Brown? What are the three most important factors when choosing your brand...

It’s no secret that branding is incredibly powerful. Done well, branding can capture the hearts and minds of your customers in an instant. But...

Branding Bill Gates style: How can a startup build a brand? You need more...

What is a brand? To be clear about what we mean by brand - it is more than a mark emblazoned upon your butt. It...

How to make sure you’re forgotten as soon as your video finishes [VIDEO]

This video from College Humour parodies almost every tech ad ever made. And to quote the masterful Homer Simpson, "It's funny because it's true!" If you're...

Why you need to sweat the small stuff to be truly memorable [VIDEO]

On Twitter, Rory Sutherland describes himself as the 'fat bloke at Ogilvy'. In fact, he is one of the foremost, original marketing thinkers of our...

How to make a brand statement and how not to. Apple vs Microsoft [VIDEO]

Apple vs Microsoft. It's an ongoing war since, well, the 1970s. Two major technology companies, both wildly successful and both incredibly different. Just one point of difference...

Five things you should consider before you launch your app to the world

So, you have decided to bring your company into the digital realm. Here are five common things that are overlooked, for some reason, when...

Keep your freebies, Aussie tweeps are not interested. So, what do they want then?

A study shows that Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts...

Nine of the world’s top 10 brands are crowdsourcing. So umm… what are you...

At Interbrand, there are 3 factors considered in assessing brand value. The first is the brand’s financial performance. The second is its influence on...

Brand this, brand that! Are we all headless chickens running about in the name...

Are you focused on what your business or agency thinks its brand is or, are you focused on what your customers say about your brand?

Want to stand out from a crowd, master professional branding in five simple steps...

When: Wednesday 15 May 2013, 12-noon Where: At your laptop, Mac or PC! Cost: Complimentary* REGISTER HERE What are you doing to define your personal and professional differences?...

A company by any other name would smell just as sweet. No, scrap that,...

Yes, I went all Shakespearean on the headline. I blame all the publicity about finding King Richard III in a Council car park in...

Are you sick of advertising that shouts at you? How about brands that scream...

Selfridges in the U.K. has stripped the logos off its products and a number of its big brands as part of an anti-brand campaign aimed at offering consumers respite from the relentlessness of marketing messages. Is de-branding the next big thing?

Seven lessons I learned rebranding my business

Like a lot of start-ups, Traffika started life in my spare bedroom. At the time I didn’t have a lot of money (actually zero) to invest in our branding.

What did we search for this year? The Google Brand Zeitgeist will leave you...

There are a few surprises in the Google Brand Zeitgeist this year. For starters we were more likely to search for Gumtree than we were...

Now you can get your condoms like your mobile phone subscription and measure your...

Big Richard Industries Pty Ltd has launched a monthly condom subscription to combat embarrassment about buying condoms. The company cites a recent NSW Health report that of people aged 20-29, only 40.51% of people admit they always use condoms during sex. Its deduction was that problems of availability and awkwardness of over the counter sales were to blame, and that it could offer another solution.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE