branding Archives - Anthill Online
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Few would argue against the idea that the design of relevant, valid and reliable pre-employment assessments should be undertaken by specialists who understand the make-up of key psychological constructs that drive a candidate’s suitability for a specific job or organisation, such as personality traits, drivers, cognitive abilities, and so on.

The stage is set for success, all you need to do is stay focused, keep costs and distractions low, and execute. Why then spend your valuable time and money exploring intangible things such as intellectual property (IP)?

Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?

I don’t think there’s a business out there that wants to admit they have poor customer service. In fact, many avoid this reality by...

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

This is part one of a five part series that tracks the history of graphics in video games. If you're creating a game or, just...

Whisky. In short, there should be more of it. Ice. While my preference for whisky is to have it straight up, some prefer it on...

Making an unusual, amusing or obtuse in-flight safety video is one way that several airlines try to garner the affections of the public. It's...

Coca Cola. Coke. It's an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some...

Take it from Sam Rockwell, it pays to have something that is your signature move. Who's Sam Rockwell? You may remember him as the 'geek-turned-evil-vengeful-dude'...

With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage...

Why did we start a blog long before we launched our startup? Well, it certainly wasn’t because we needed something to do until our...

In this short video from Inc, the CEO of Livestream, Max Haot, explains why the first business name chosen didn't work for the company....

Whether providing feedback, tackling a big problem, or just providing useful data, crowdsourcing is evolving into a sophisticated, problem-solving tool. In fact, more and more...

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

You may have already caught wind that something major is afoot at Anthill. Over the past few weeks, we've watched 200 Anthillians happily rampage through...

I believe that we are going through a massive transition as a civilization. In fact, I dare say it’s not too dissimilar to what the...

In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten...

In this video with Krystal Kovacs from The Entrepreneur's Tribe, our fearless leader James Tuckerman, shares just some of his insights from his experience...

Too many Australians are not engaged in their retirement planning. Research demonstrates many lack a basic understanding of superannuation, and consequently will not have...

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...