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How colour psychology impacts your brand: is your business sleeping on its benefits?

99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.

How much should I spend on my brand, and when? A guide to branding...

It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

Which part of the hiring process still needs to catch up with the rest...

Few would argue against the idea that the design of relevant, valid and reliable pre-employment assessments should be undertaken by specialists who understand the make-up of key psychological constructs that drive a candidate’s suitability for a specific job or organisation, such as personality traits, drivers, cognitive abilities, and so on.

You should spend your money on good coffee, not bad intellectual property rights

The stage is set for success, all you need to do is stay focused, keep costs and distractions low, and execute. Why then spend your valuable time and money exploring intangible things such as intellectual property (IP)?

This is why the supervillains of the Suicide Squad would make the best start-up...

Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?

So, you say that you have high customer satisfaction? That’s still not good enough.

I don’t think there’s a business out there that wants to admit they have poor customer service. In fact, many avoid this reality by...

Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

The history of graphics in game design [VIDEO]

This is part one of a five part series that tracks the history of graphics in video games. If you're creating a game or, just...

How adding a little something extra can create excitement [VIDEO]

Whisky. In short, there should be more of it. Ice. While my preference for whisky is to have it straight up, some prefer it on...

The most epic safety video every made: Air New Zealand [VIDEO]

Making an unusual, amusing or obtuse in-flight safety video is one way that several airlines try to garner the affections of the public. It's...

Watch a world famous brand’s 128 year evolution in two minutes! [VIDEO]

Coca Cola. Coke. It's an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some...

How to have your own signature move: personal branding 101 [VIDEO]

Take it from Sam Rockwell, it pays to have something that is your signature move. Who's Sam Rockwell? You may remember him as the 'geek-turned-evil-vengeful-dude'...

This Melbourne promo agency is combining cool vintage styling with modern technology

With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage...

Why we started a blog before we launched our start-up and, why you should...

Why did we start a blog long before we launched our startup? Well, it certainly wasn’t because we needed something to do until our...

How important is the name of your startup? Yep, you guessed it. Very. [VIDEO]

In this short video from Inc, the CEO of Livestream, Max Haot, explains why the first business name chosen didn't work for the company....

You won’t believe the things crowdsourcing has been used for

Whether providing feedback, tackling a big problem, or just providing useful data, crowdsourcing is evolving into a sophisticated, problem-solving tool. In fact, more and more...

Marketing your content or service but not your brand [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Anthill goes global and causes some serious outrage. (C’mon! What’s in a name? Really!?)

You may have already caught wind that something major is afoot at Anthill. Over the past few weeks, we've watched 200 Anthillians happily rampage through...

Every entrepreneur should focus on these seven things in 2014

I believe that we are going through a massive transition as a civilization. In fact, I dare say it’s not too dissimilar to what the...

And for today’s business magic trick, I will turn a customer into a hardworking...

In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten...

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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