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Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.
It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.
Well played Sydney Westfield. What do you do if you want to bring attention to your city and your company? You create the Australia's biggest...
Founded little over a year ago on the back of a credit card 'investment' Show Pony Fashion has defied the industry trend of sliding sales to post it's first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia's fashion-conscious women.
I’ve never been a fan of the whole PR thing -- I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.