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How to move the online goal posts and become the most downloaded app in...

Australian software start-up company PlayUp offers sports and media personalities the opportunity to monetise their social networks, by linking them to premium “pay-per-play” content that already interweaves sport and social interactivity. The PlayUp app is now in the top five downloaded apps in 80 countries and number one in 30 countries.

Does your business have a brand ambassador?

I recently ran a couple of great client events with a celebrity DJ as the special guest. She was a perfect draw card for our young audience and with the right venue and invite strategy; the events were an overwhelming success. However, as a business owner myself, I realise that you can’t always afford to spend money on big-name brand champions. But that doesn’t mean that you need to settle without either.
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How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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