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Listing on the ASX: should you use the front door or the back? Here’s...

As the Aussie sharemarket prepares for coming boom, companies preparing to list on the ASX need to consider whether to enter via the front door (IPO) or the back door (RTO).

Engage with investors, especially in a down period

Whether your company engages a professional investor relations firm to communicate with potential investors or you do it yourself, don’t ignore the benefits of investor relations at all times. Now, this is even more important, given the early signs of recovery.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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