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How this phoenix rose from the ashes and launched a new business after her...

Laura Moore started to realise that everywhere she looked people around her, particularly women, were suffering from similar issues to varying degrees.

Geographical Conversation Mapping (SMART 100)

From dealing with a number of international brands such as Red Bull, Toyota and Microsoft we realised that Australian subsidiaries have a challenge in identifying local content. Customers had to deal with ‘noise’ as they tried to determine what conversations are local and what they should care about. We needed to work out a way of pinpointing where conversations were happening beyond a domain basis (all the main social media sites are .com so would be attributed to the US). Our technology can now take a conversation sat on any domain and pinpoint the creator down to a suburb level.

Health Check (SMART 100)

We were designing the website. We realised that many people who shop around for loans and credit cards already have one. While other parts of the site provided a wealth of information about available products, we also wanted an interactive tool that started with the user’s existing product and picked out those products that would save them money. And once we started to develop Health Check we realised how impossibly difficult (and time consuming) this would be for the average person to do by themselves.




New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...