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Data blindness: Just ’cause it’s in a spreadsheet doesn’t mean it adds up

Why are we so swayed by system-produced data even though there is a fair probability that it contains some degree of garbage? Data – and more particularly, spreadsheet data – gives an undeniable sense of authority. Take a ‘back of the envelope’ calculation, key it into Excel and suddenly there is an authority to the numbers that belies its origin. Why?

Book reviews

Blink – The Power of Thinking without Thinking Malcolm Gladwell Malcolm Gladwell, the best-selling author of The Tipping Point, has reemerged to help us understand the...
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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