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What my son’s foul-shot taught me about business… and getting in the zone

Picture it: a packed basketball stadium with fans going wild. It’s my son’s basketball grand final. There are four seconds on the clock. His team is down by two points. And he’s just been fouled – meaning he has two free throws. He makes his way to the free-throw line – the enemy of even the most accomplished NBA player. If he nets both shots, the game goes into overtime. If not, his team will lose the game.

What my son's foul-shot taught me about business… and getting in the zone

Picture it: a packed basketball stadium with fans going wild. It’s my son’s basketball grand final. There are four seconds on the clock. His team is down by two points. And he’s just been fouled – meaning he has two free throws. He makes his way to the free-throw line – the enemy of even the most accomplished NBA player. If he nets both shots, the game goes into overtime. If not, his team will lose the game.

FREE BUSINESS TOOLS

Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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