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These days the fight for online real estate is very crowded, and the beach front properties of the internet – aka page one of Google – are hard to come by. With 211 million pieces of online content being created every minute, it’s no wonder it’s hard to gain and keep the attention of consumers in 2018.

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...