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Creative advertising: how one company endeared itself to cold customers

Canada. It's home to ice hockey and, well, lots of ice. There may also be some snow. The country has recently endured a rather intense...

Is your business profiting from solar power?

Electricity prices right across Australia are increasing sharply as power companies struggle to maintain expensive infrastructure and boost shareholder returns. What’s more, our reliance on fossil fuels to produce that electricity means we face a growing chorus of criticism over the impact that coal mining and pollution from power stations is making on our environment.
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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