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Is this the best video you’ll ever watch about being an entrepreneur? [VIDEO]

What can an entrepreneur learn from a two-year old who knows how to shoot baskets? It turns out. A lot?

What my son’s foul-shot taught me about business… and getting in the zone

Picture it: a packed basketball stadium with fans going wild. It’s my son’s basketball grand final. There are four seconds on the clock. His team is down by two points. And he’s just been fouled – meaning he has two free throws. He makes his way to the free-throw line – the enemy of even the most accomplished NBA player. If he nets both shots, the game goes into overtime. If not, his team will lose the game.

What my son's foul-shot taught me about business… and getting in the zone

Picture it: a packed basketball stadium with fans going wild. It’s my son’s basketball grand final. There are four seconds on the clock. His team is down by two points. And he’s just been fouled – meaning he has two free throws. He makes his way to the free-throw line – the enemy of even the most accomplished NBA player. If he nets both shots, the game goes into overtime. If not, his team will lose the game.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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