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There are smarter ways to beat banner blindness than showing cleavage

This article is the fourth in The Anthill Guide to Online Marketing for Small Business (and Startups) series. Last time, we identified common terminology associated with online marketing and revealed how some websites artificially inflate Page Impressions. Today, we continue this theme and look more deeply into the science of online advertising, so that you may talk like an expert, and get ROI!

If your banner click-through rates are weak, look to your search data

Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.

The Internet is too big! How to get the most from an ad network.

Booking an effective media campaign should be easy when there are a huge amount of impressions available on the Internet. But your online campaigns are becoming less and less effective as banners continue to be shown over and over to the same audience. Here are some strategies to increase your campaign effectiveness and results.

How to get customers… without alienating them first

It's now been over nine years since the dotcom boom, when the bulk of today's preferred 'new economy' revenue models were first proffered as...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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