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At Interbrand, there are 3 factors considered in assessing brand value. The first is the brand’s financial performance. The second is its influence on...
Poor Myspace. It's been on its last air-guitar-riffing, crowd-surf-groping, drug-fuelled stagger for several years now. Indeed, the only thing that has kept its face from plunging into the vomit-filled toilet bowl of obscurity has been the way musicians have used the platform to self-promote... until now.