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Starts At 60, a media brand passionate about Baby Boomers, has attracted a huge...

Seven West Media has invested an undisclosed sum for a third of Starts at 60, a fast growing Australian media brands with a focus on Baby Boomers

Can Traditionalists, Baby Boomers, Gen X and Millennials all work together? How four-era teams...

It has taken centuries (in fact, millennia) for an extraordinary situation to occur in the workplace: there are now no fewer than four identifiably...

This start-up intends to lead a $9 billion industry by the end of this...

Jethro Batts was working for one of Australia’s largest campervan companies when he ventured out on his own to create a website for vanners...

10 reasons why Millennials are like ants. Yes, you read that right: ants

Since writing Understanding Y, I am constantly asked for my thoughts on the potential of the Millennial Generation. To clarify - this is impossible for...

New survey is telling us which gen is more social and which is more...

Well, as you might have guessed, a whopping 78 per cent of Aussie businesses are planning to invest more time and dinero on social media in the coming year. Around 65 per cent of businesses surveyed recently report that social media has helped their business grow in recent times.

Gen Y beating boomers in the revenue stakes, MYOB Business Monitor reveals

Gen Yers may be the only group within Australia’s small-to-medium operators to take heart from the latest MYOD Business Monitor. Despite an eye-watering eight-year low amongst SMEs’ economic confidence, Gen Y business operators were most likely to see positive revenue results over the last year.

The upside of having an aging population, if you're an entrepreneur

An ageing population of business owners and a generational shift in business succession strategies is poised to bring unprecedented opportunities for major investments. This will be in the form of small to medium businesses for sale, as the baby boomer generation continues to reach retirement age and exit the business sector.

Business strategy: should you finance your way out of your own business?

Many Australian businesses are on the selling block due to the glut in the pending retirements of baby boomer business owners. Quite simply, they need to sell to retire. Yet, according to the September Quarter 2011 BizExchange Index, the number of businesses for sale rose by over 350%. Meanwhile, their prices halved. More creative ways of selling a business need to be considered.

Think Gen-Y is the problem? Think again. Baby Boomers are the “real threat to...

The stereotype of a Gen Y employee is usually that of someone difficult to deal with, overly-demanding and the bane of a manager’s life. Yet, according to new research by Leadership Management Australasia (LMA), Gen-Y is looked upon favourably by most workplace leaders and employees across generations. And who is the real threat to workplace stability? Baby Boomers.

Myths and misconceptions about marketing to the ‘oldies’.

We’re all living longer these days thanks to better medical care and healthier living. German-based demographer, James Vaupel, estimates that the average baby girl born in Western societies today will live to 100 years old. Meanwhile, the Australian Bureau of Statistics forecasts a baby boy’s life expectancy is 79 and a baby girl’s life expectancy is 83. Whichever number you believe, compared to 100 years ago we’re getting older.

Talking ’bout my generation: Will Gen X become Generation X-port?

It seems like only yesterday that Bob Hawke and Paul Keating floated the dollar. Australia, the so-called lucky country, made its own luck as our leaders opened up our economy to Asia and the emerging world. Back then, baby boomers began taking their business out of ‘Fortress Australia’; trying their luck on the world stage, often in new lands that weren’t as affluent or familiar as they are today.

The 15% Solution: who’s willing to take the pledge for a better tomorrow?

Those of us who are Baby Boomers will, over the next 15-20 years, be the beneficiaries of the greatest transfer of inherited wealth the world has ever seen. What if 10%, or 15%, or even 20% of that inheritance pool was diverted to charities? Can you imagine the positive impact this would have?

With superannuation savings slashed, boomers postpone retirement

Global research group TNS has released research indicating that 44 percent of Baby Boomers plan to postpone their retirement in light of the global economic crisis.

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