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Eight ways you should be using LinkedIn to generate business to business sales leads

LinkedIn allows you to showcase who you are and what your business is about with a company page. Use your page to build a brand narrative to be proud of. Post status updates and share content that is valuable to your prospects. One of the coolest features you must not ignore is the “services” or “products” tabs which showcase your solutions.

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Lean startup techniques: Can they be applied to B2B environments?

Can startups in the Business to Business (B2B) environment apply the Lean Startup approach? What differences are there to the Business to Consumer (B2C) world and how should it be handled?

The Top 10 B2B Trends for 2013

Ahh, it's a (digital) age-old dilemma. You work, work, work at marketing B2B, but not being the leader in your respective niche, you feel like your efforts are always strenuous. Well, fret not noble Anthillians! Leanne Knowles Principal Strategist at Headswitch has some great advice for you as we head toward 2013. In 2013, smart businesses on the rise will niche their niche and then create real thought leadership sthrough both online and off-line channels. There are a number of other tactics that ambitious B2B businesses will be employing in the coming year to get ahead.

The four-second question that will double the value (and visibility) of your business

Businesses make this mistake time and time again: their customers buy from them but they never get their details. Then they just sit around and hope and pray that they will remember them...that somehow the "exceptional" service they have offered will keep them coming back for more.

Five ‘old school’ terms that are vital to ‘new school’ online marketing

Online marketing means many things to many people: A website, Google AdWords, search engine optimisation, creating content 'assets' and getting involved in social media sites. It can sound overwhelming. But there's no need to get scared off by the jargon. The old rules still apply. Here are five 'old school' terms that are still vital to 'new school' marketing.

Ready for your close-up? Why PR is all about great storytelling

Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.

Australian companies’ payment behaviour reveals unnerving pattern: Is our economy really recovering?

According to the latest trade payments analysis by Dun & Bradstreet (D&B), the payment terms of Australian firms have risen for the third consecutive quarter.

Australian companies' payment behaviour reveals unnerving pattern: Is our economy really recovering?

According to the latest trade payments analysis by Dun & Bradstreet (D&B), the payment terms of Australian firms have risen for the third consecutive quarter.

Social media – who cares? I’m a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Social media – who cares? I'm a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

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