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Sebastien Eckersley-Maslin, 2011 Anthill 30under30 Winner

He has a track record of show-stopping entrepreneurial feats. He is a relentless supporter and cheerleader for the business-venture spirit in Australians young and old. And every time Anthill rolls out its 30under30 list, there he is again. This time, Sebastien Eckersley-Maslin wowed us with Blue Chilli, a support company for budding online ventures.

Why investors want your business to have three distinct types of customer. Do you...

Since making the transition from service provider to start-up investor, I've developed several criteria that allow me to quickly identify if a business idea is worth taking on. One requirement is that I believe a business must have three customers. Obviously I don't mean three individuals – rather, three distinct groups of customers that play an important role in a business' lifecycle.

What is this ad trying to sell? (The future of product placement: It’s so...

Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.

Sebastien Eckersley-Maslin, 2010 Anthill 30under30 Winner

Sebastien Eckersley-Maslin launched a blog and announced on it that he would create a fully formed business in seven days with only $500. Then he did it. The result was AutoCarLog. Yet, Sebastien doesn't even consider the one-business-in-seven-days caper his best buzz builder. No, that would be when he traveled to six countries in 12 days to launch a global brand, in a bid to be listed in the Guinness record book as the "smallest multinational."

Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

AutoCarLog (SMART 100)

AutoCarLog was created as a result of a challenge, a challenge to build a successful technology startup in just seven days and for less than $500. It was born from the need to modernise paperback vehicle mileage logbooks with a convenient, fast, environmentally friendly and tech based approach.

How to build a business in 7 days for under $500 [Day#7: The Launch]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin set himself the challenge of launching a startup in seven days for less than $500. He’s posted daily summaries for seven days. This is his seventh and final post in the series.

How to build a business in 7 days for under $500 [Day#6: The Gateway]

AutoCarLog was quickly becoming a fully-functional system to manage vehicle mileage logbooks online. Now I needed a way for my customers to update their log books using SMS, and for this I needed an SMS gateway.

How to build a business in 7 days for under $500 [Day#5: The Design]

So, you want to start a business but have no time or money? That’s no excuse, according to Sebastien Eckersley-Maslin. In early 2010, serial...

How to build a business in 7 days for under $500 [Day#4: The Function]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. He’s posting daily summaries for seven days. This is his fourth post in the series. If you’re new to this series, it’s worth reading the preceding posts for context.

How to build a business in 7 days for under $500 [Day#3: The Pitch]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. He’s posting daily summaries for seven days. This is his third post in the series. If you’re new to this series, it’s worth reading the preceding posts for context.

How to build a business in 7 days for under $500 [Day#2: The Setup]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. This is the second post in the series.

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