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Why are Australian retailers losing the online battle to offshore companies? They’re not engaging...
With Australian online retail sales increasingly going to offshore sites, eMarketingConnected decided to examine the online practices of national retailers. The results presented in its Beyond the Basics report show that Aussie retailers are failing to engage consumers and to provide them with a full online experience.
Lorenzo Coppa has seen it all. As founder and CEO of eStore, he nurtured an idea uncomfortable to Australian consumers into the nation's largest independent online retailer of computer and technology products. In a wide-ranging interview with Anthill 30under30 alumnus Jack Delosa of The Entourage, Coppa talks about how he sold the eStore concept to Australia. He also dishes on how he navigated successfully through the dot-com bust, offers advice to "offline" business on Internet marketing, and reveals the identity of his favorite how-to text on succeeding in business.
The apathy toward online retailing by Australia’s incumbent ‘bricks and mortar’ retailers has allowed some notable upstarts to gain a foothold in the digital shopping space. Kim Wingerei examines opportunities lost and seized.