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Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Five essential tips to help you connect with any audience [VIDEO]

Whether you're creating a video for your company, presenting at a conference or, speaking with investors, there are things you need to do to...

How to build a powerful online community for the benefit of your business.

First, of all I would like to note that there is a really big difference between audience and community. An audience is one-way. Not...

Heinous public speaking crimes… and 8 tips to avoid them.

There’s a war going on out there. New victims are claimed each day in the conference centres and boardrooms of this nation. It’s time we fought to end this cruel and barbaric practice: the mind-numbingly boring presentation.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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