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Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Atlassian Starter Licenses (SMART 100)

Causium...The new freemium Australian software maker, Atlassian, has pioneered a new customer acquisition strategy called Causium that merges cause marketing with the popular freemium business model. Instead of giving away a teaser product, Atlassian charges a nominal fee of $10 for its starter 10 user licenses and then donates all the proceeds to charity. The results have been an astounding win-win-win for all parties. Over 14,000 customers now have software that they couldn't previously afford, Atlassian has earned over $2M in upsell revenue and Atlassian's selected charity, Room to Read has received over $500,000 for literacy programs in developing nations.

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